Never pushy
If a cheaper option suits the customer better, it says so. If they'd rather browse, it lets them – and only speaks up when they're truly stuck.
An AI salesperson for online shops
Sella – an AI salesperson for online shops
It asks your customers if they'd like help, recommends from your catalogue – and shows you what people are really looking for.
Showcases
In a minute you'll see what it does.
A short video on how Sella greets and advises customers, and what you'll see as the owner. Then try it on two demo shops.
How it works
Like a great shop assistant. Just online.
It doesn't wait in a corner to be found. It walks up, asks – and if the customer wants to browse alone, it lets them.
- 01One line of code
Paste a script, or add it through Google Tag Manager – with a video guide for Shoptet, WordPress and Shopify. Rather not? We'll add it for you. Sella reads your products by itself.
- 02Greets, then speaks up at the right moment
It offers help on arrival. When it sees someone torn between two phones or stuck in the cart, it offers advice for exactly that.
- 03Recommends only from your catalogue
Real products, prices and deals. It chats and talks. What isn't in your data, it doesn't make up.
S
Your shop's assistantsample conversation
Hi there! Can I help you find something, or would you rather browse?
I need headphones for the train, under €120.
For trains, noise cancelling is worth it. Under €120 these give you the most – up to 30 hours with the case.
Tono Buds Lite€52 · in stock
And if you'd like a power bank to go with them, it's a fifth off right now.
Owner insights
See what really happens on your site.
Every shop has its own login and sees only its own data: what customers ask, where they hesitate, what the assistant recommended and how many purchases it helped with.
Sample data
Conversations
0
in the last 30 days
Used the assistant
0
of visitors
Purchases with AI
0
after a chat or a tip
Conversion with AI
0
vs. visits without it
Where customers hesitate
What they ask
- Will this laptop last a whole school day?
- Is a charger in the phone box?
- What's the difference between Nova X15 and X15 Pro?
- Will delivery make it by Friday?
AI advice for the owner
Customers often ask whether a charger is in the box. Say so right in the phone descriptions – and offer a charger as an accessory.
Principles
It sells so that people come back.
Never makes things up
Prices, specs, deals and delivery come only from your data. When it doesn't know, it says so and points to your contact.
Your data stays yours
It records behaviour only with the visitor's consent, masks e-mails and numbers in questions and deletes old data by itself. Each shop sees only its own.
Pricing
You pay for how much it sells.
Plans differ only in messages and voice – everything else is in all of them. When a plan's messages run out, the assistant switches itself off until the month ends, so you never pay more.
Start
CZK 990 / month
CZK 0.50 per message
- 2,000 AI messages a month
- 300,000 characters of natural voice
- Insights, AI advice, photos in chat
Recommended
Standard
CZK 2,990 / month
CZK 0.30 per message
- 10,000 AI messages a month
- 1,000,000 characters of natural voice
- Insights, AI advice, photos in chat
Pro
CZK 9,990 / month
CZK 0.20 per message
- 50,000 AI messages a month
- 3,000,000 characters of natural voice
- Insights, AI advice, photos in chat
Custom
Need more messages, more shops or other terms? Leave us your e-mail and we'll agree a plan with a price and limits made for you.
You pay monthly by card and the invoice arrives by e-mail. Change or cancel your plan any time in your insights. Prices are final – we are not VAT registered.Have an account? Sign in
Questions
What people ask us.
What is Sella?
Sella is an AI salesperson for online shops – a chatbot that behaves like a good shop assistant. It greets customers when they arrive, asks if they'd like help, recommends products from your catalogue, compares them and adds them to the cart. It chats and speaks, in Czech and English.
Which online shops does Sella work with?
Shoptet, WordPress with WooCommerce, Shopify, Upgates and any custom website – you add one line of code, directly or through Google Tag Manager. A video guide shows every system step by step, and if you'd rather not, we'll add it for you.
How much does Sella cost?
Plans start at CZK 990 a month (final price – we are not VAT registered) and differ only in AI messages and voice. You pay monthly by card, the invoice arrives by e-mail, and you can change or cancel any time. When the messages run out, the assistant switches off until the month ends – you never pay more.
Where does it get my products from?
From the XML feed you already have for Heureka, Zboží.cz or Google Merchant. Without a feed, it reads your products and page texts straight from your website – again every night, so it knows current prices and stock.
Won't it make things up?
It recommends only products from your catalogue, with prices and stock from your feed. Questions about delivery, payment and returns are answered only from the information you give it and the documents you upload. It doesn't invent discounts or specifications.
Is Sella GDPR compliant?
Yes. Visitor behaviour and questions are stored only with consent – from the shop's cookie banner, or when the customer clicks I agree in the chat. E-mails and phone numbers in questions are masked, data is deleted after 90 days, and every shop gets a data processing agreement.
What will I see in my dashboard?
How many visitors used the assistant, how many of them bought compared with the rest, the average order, what customers ask, what they search for and don't find, and which products they view but don't buy. Plus AI advice on what to focus on.
How quickly can I get it running?
In minutes. Sign up, pay for a plan, add the code to your website and Sella reads the site by itself. Name, look, tone and shop information are set in your dashboard – it takes your colours and logo from your website on its own.
Let Sella sell on your shop too.
Signing up takes a minute. Once you pay for a plan you get one line of code for your website – and Sella starts selling.
Get Sella →Not yet? Try it on an electronics store or a coffee roastery.